One of the biggest mistakes small business owners make is not charging enough for what they sell. Too many entrepreneurs use simple math to figure out how much to charge for their product or service. They decide to compete on price by charging as little as they can get away...
Have you noticed the sales tax rate you are charged may sometimes be 6% and other times 7%? The differing rates occur because many cities and counties in Iowa impose a 1% local option sales tax (LOST), in addition to the state sales tax of 6%. Some Information about LOST LOST...
So you’ve taken the time to create a website and now that you’ve got your business on the web you can just sit back and watch the customers roll in, right? Well… not exactly. Just having a presence on the Internet isn’t enough. You’ve got to be proactive if you...
Most big brands have got it going on! They have a loyal following, a great tagline or jingle and a well-established position in the market. After all, they have the money to invest in research and know what works. Follow these 5 Rules as described by EAG Advertising and Marketing to utilize big...
Your business will benefit when you help search engines like Google, Bing, and Yahoo better understand your website. This is often referred to as search engine optimization, or SEO for short. And while many companies hire SEO professionals to improve their sites, there are plenty of changes you can make...
Ever been to a Power Point event? They have different names - Lightning Talks, Ignite, 24x7, Pecha Kucha - but the idea is the same. Speakers give Power Point presentations, with a hard stop at five to seven minutes, using a limited number of slides. The format forces speakers to...
You know that huge presentation you have next week… the one where you plan on showing that glorious 80 slide PowerPoint that you spent four hours on? Please stop right now and save your audience the headache they’ll have after your meeting, by making sure you follow these tips on...
How men and women, especially those with children under age 18, spend their leisure time has changed over the last 50 years. For the entrepreneur whose product or service falls within a disposable income, leisure time category, watching these trends and addressing a niche may be crucial to success. The Pew...
If you are selling or promoting your product at booths in craft fairs, art shows, or other venues it is important to have a compelling display. Look on Pinterest, Flickr or other photo sharing services and you will find hundreds of photos of fabulous booths to inspire you. There a...
Chances are, you're one of more than one billion active users on Facebook. There's even a pretty good chance that your company is one of 25 million small business pages housed on the social network, but are you taking full advantage of your Facebook presence? In the face of Facebook's...
