Whether it's an update to your Facebook Feed, a fresh Instagram Story, or a new video on your YouTube Channel, navigating the specific media sizes for your social network is a step you don't want to miss. Today, we're here to answer one of your most frequently asked questions. If...
By Lea Hensel, Marketing Coordinator, UNI Business and Community Services When it comes to starting, growing, or even sustaining a business, there are a lot of building blocks. There’s the business plan and financials. The physical or online location. Determining your business structure and managing employees. But unfortunately, a very important piece of...
Leadership Can Come From Anyone Forbes defines leadership as a process of social influence, which maximizes the efforts of others, towards the achievements of a goal. But, what does this really mean and when do you or can you consider yourself a leader? Ask yourself these questions: What does leadership mean to...
What is Shop Iowa? Shop Iowa brings together retail businesses from across the state into one online marketplace. Browse and buy online and feel good knowing that every purchase you make on Shop Iowa goes to a local business in Iowa. Shop Iowa is a program that connects small businesses to the...
So, What Is The Voice Of A Brand? Simply put, a brand voice refers to the personality and emotion used in an organization's communication. Your brand's voice is received and interpreted through the language, images, and content you share on your businesses’ social platforms. Establishing your voice in the early life of...
Take care of your customers and they will take care of you. When communicating with your audience be mindful of the way you are portraying your business. In today’s digital marketing world, the ability to be transparent with your audience is key. Work to build your digital platforms as a...
NAWBO Iowa (National Association of Women Business Owners) is launching its NEW Business Institute this summer, uniquely designed for women business owners who own an established business that has not yet reached $1 million in revenue, but who fall into what’s considered the ‘missing middle.’ “Existing programs tend to focus on...
The Iowa Center for Economic Success is a non-profit organization helping to empower Iowans with the potential to exceed as they pursue opportunities for financial success. This is done through educational and networking events and capital and investment opportunities. Although located in Des Moines, most services they provide are available statewide...
Jason and Brook Craig, of Council Bluffs, Iowa, had always felt that they should own their own business, but for years never pulled the trigger. It took a traumatic, near-death experience – as well as some help and advice from a banker at Northwest Bank – for Jason and Brook...
