Choosing a business name is a crucial step in establishing your brand and business identity. Below we have laid out some key considerations when selecting your business name. Reflect Your Brand When choosing your business name, it’s essential to consider its relevance to the essence of your business. Your name should convey...
In today's digital age, marketing your small business effectively requires more than just traditional methods. Video content has emerged as a powerful tool for engaging with audiences and promoting your brand. Whether you're a startup or an established small business, incorporating video into your marketing strategy can significantly enhance your...
Whether it's an update to your Facebook Feed, a fresh Instagram Story, or a new video on your YouTube Channel, navigating the specific media sizes for your social network is a step you don't want to miss. Today, we're here to answer one of your most frequently asked questions. If...
By Lea Hensel, Marketing Coordinator, UNI Business and Community Services When it comes to starting, growing, or even sustaining a business, there are a lot of building blocks. There’s the business plan and financials. The physical or online location. Determining your business structure and managing...
Leadership Can Come From Anyone Forbes defines leadership as a process of social influence, which maximizes the efforts of others, towards the achievements of a goal. But, what does this really mean and when do you or can you consider yourself a leader? Ask yourself these questions: What does leadership mean to...
What is Shop Iowa? Shop Iowa brings together retail businesses from across the state into one online marketplace. Browse and buy online and feel good knowing that every purchase you make on Shop Iowa goes to a local business in Iowa. Shop Iowa is a program that connects small businesses to the...
So, What Is The Voice Of A Brand? Simply put, a brand voice refers to the personality and emotion used in an organization's communication. Your brand's voice is received and interpreted through the language, images, and content you share on your businesses’ social platforms. Establishing your voice in the early life of...
Take care of your customers and they will take care of you. When communicating with your audience be mindful of the way you are portraying your business. In today’s digital marketing world, the ability to be transparent with your audience is key. Work to build your digital platforms as a...
NAWBO Iowa (National Association of Women Business Owners) is launching its NEW Business Institute this summer, uniquely designed for women business owners who own an established business that has not yet reached $1 million in revenue, but who fall into what’s considered the ‘missing middle.’ “Existing programs tend to focus on...
