Marketing and Sales

Optimize Your Social Media Content: Sizing for Success

Whether it's an update to your Facebook Feed, a fresh Instagram Story, or a new video on your YouTube Channel, navigating the specific media sizes for your social network is a step you don't want to miss. Today, we're here to answer one of your most frequently asked questions. If...

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Even If You Build It, “They” May Not Come

By Lea Hensel, Marketing Coordinator, UNI Business and Community Services When it comes to starting, growing, or even sustaining a business, there are a lot of building blocks. There’s the business plan and financials. The physical or online location. Determining your business structure and managing...

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Creating A Voice For Your Brand On Social Media

So, What Is The Voice Of A Brand? Simply put, a brand voice refers to the personality and emotion used in an organization's communication. Your brand's voice is received and interpreted through the language, images, and content you share on your businesses’ social platforms. Establishing your voice in the early life of...

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5 Steps to Advance your Business’s Digital Marketing

Take care of your customers and they will take care of you. When communicating with your audience be mindful of the way you are portraying your business. In today’s digital marketing world, the ability to be transparent with your audience is key. Work to build your digital platforms as a...

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Marketing Your Business Through COVID-19 and Beyond

"Small businesses are definitely feeling the affects of the economic uncertainty forced upon them in this unprecedented time.  New situations require businesses to revamp strategies to market their products and services in ways maybe not thought of only months before. To help provide retail and service businesses with marketing ideas,...

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5 Ideas to Help You Bootstrap Your Marketing

By Lea Hensel and Cally Reed, UNI Business and Community Services For many entrepreneurs and business owners, marketing is not in your primary wheelhouse. You’re busy running the business, managing people, paying bills, balancing accounts, etc. And so it often means that marketing becomes an afterthought or is done hastily and...

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