Back by semi-popular demand (thank you to my 4 loyal readers, ok 3), we present the latest in our award winning Seinfeld on Startups column. Which award it was really isn’t important right now – instead let’s keep the focus on growing your firm. Today we are going to take...
Whether it's an update to your Facebook Feed, a fresh Instagram Story, or a new video on your YouTube Channel, navigating the specific media sizes for your social network is a step you don't want to miss. Today, we're here to answer one of your most frequently asked questions. If...
By Lea Hensel, Marketing Coordinator, UNI Business and Community Services When it comes to starting, growing, or even sustaining a business, there are a lot of building blocks. There’s the business plan and financials. The physical or online location. Determining your business structure and managing employees. But unfortunately, a very important piece of...
For some, social media may seem like a natural instinct. Others may need additional guidance to walk them through the motions of creating and utilizing all of the fantastic features that Facebook has to offer. Not only is using social media a great way to boost awareness for your small...
Facebook is becoming the go to way in order to learn about a business and what they do. Be sure that your small business has a healthy and mission focused brand on social media. Use Facebook to place your brand in front of the right people at the right time...
So, What Is The Voice Of A Brand? Simply put, a brand voice refers to the personality and emotion used in an organization's communication. Your brand's voice is received and interpreted through the language, images, and content you share on your businesses’ social platforms. Establishing your voice in the early life of...
Take care of your customers and they will take care of you. When communicating with your audience be mindful of the way you are portraying your business. In today’s digital marketing world, the ability to be transparent with your audience is key. Work to build your digital platforms as a...
"Small businesses are definitely feeling the affects of the economic uncertainty forced upon them in this unprecedented time. New situations require businesses to revamp strategies to market their products and services in ways maybe not thought of only months before. To help provide retail and service businesses with marketing ideas,...
By Lea Hensel and Cally Reed, UNI Business and Community Services For many entrepreneurs and business owners, marketing is not in your primary wheelhouse. You’re busy running the business, managing people, paying bills, balancing accounts, etc. And so it often means that marketing becomes an afterthought or is done hastily and...
By Joe Bolick, Iowa Waste Reduction Center Where do I even begin? In today’s business world, you really have no choice but to have a social media presence. But having a presence and actually being effective are not one in the same. It can be complicated and time consuming. The days of...
