By Lea Hensel, UNI Business and Community Services Holiday season is here. There is no denying the holiday music in the store or the twinkling, sparkling decorations beginning to take over. And in just a few short weeks, Black Friday will be upon us. But, following Black Friday and gaining steam...
It’s that time of year again. The days are starting to get shorter, the trees are starting to think about changing color, and young adults across the nation are packing their things and gearing up for another year off to college. Many business owners, especially ones not located directly in...
Social media marketing has taken the internet marketing world by storm. From mom and pop shops to major corporations, all types of businesses are implementing social media marketing strategies. However, it is very crucial to take the proper steps and avoid major mistakes. New businesses may not approach social media marketing...
Marketing starts with color. There are two ways to use color theory to create a selling landing page: 1. The combination of contrasting colors for ease of readability. 2. The use of psychologically justified color associations. These two approaches allow you to convey a specific message to your customer, as well as to...
Court (kôrt) n. To try to gain the love or affections of There are few major reasons why people don’t express love: fear, ego, commitment, anxiety, maybe even an unawareness of HOW to express love. Face it – Fear is Easy and Love is Hard! Are you running your business like...
Startups must get out of the building first. “You don’t build it for yourself. You know what people want and you build it for them.” And for the better part of the last 50 years since this quote was uttered by Walt Disney, the road to entrepreneurial success is littered with...
Businesses that operate in multiple states may find it difficult to be fully aware of the rules regarding proper collection of sales/use tax in each of those states. While some similarities exist between states, there are also a number of situations where states will have a differing treatment of certain...
A frequent question to the Department is how to handle sales tax related to construction activities. Construction businesses that operate in multiple states may find it even more difficult to be fully aware of the rules regarding proper payment/collection of sales/use tax in each of those states. While some similarities...
As you’re reading this the fourth quarter will be upon us. I know you really don’t want to think about it but you must prepare. Actually your customers really don’t want to think about the approaching Christmas season either. Believe it or not you actually have a great deal of...
Four Iowa organizations have partnered to bring training to small businesses in using social media as an effective marketing tool to use to grow their business. Webster City Area Chamber of Commerce, Clear Lake Chamber of Commerce, Social Connections LLC and NIACC...
