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  • Creating A Voice For Your Brand On Social Media

    Your brand's voice is received and interpreted through the language, images, and content you share on your businesses’ social platforms. Establishing your voice in the early life of your social presence is imperative as it should remain steady and unchanging. Not only will this help you better connect with your audience, but it will also allow you to build a consistent and reliable direction for your social content. Below we have provided a few helpful tips for developing your brand's voice as you navigate through the challenges of small business social media.

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  • 5 Steps to Advance your Business’s Digital Marketing

    In today’s digital marketing world, 9 out of 10 times the relationship you are creating with your customers is starting online. With this in mind, it is important to have an online presence that is showcasing your brand in the way you want. Find 5 helpful steps to enhance your business's digital marketing presence.

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  • Shop to Support: Black-Owned Businesses

    Are you wanting to check out a new restaurant, shop at a new boutique, or need a recommendation for a service? If you are in the Des Moines area, don't forget to check out these 5 black owned businesses we've outlined.

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IASourceLink is the premier online resource connecting entrepreneurs and small businesses to more than 360 resource providers across Iowa. IASourceLink is brought to you by the Iowa Economic Development Authority (IEDA) in collaboration with the Center for Business Growth and Innovation (CBGI) at the University of Northern Iowa.
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