Technology and Business

Don’t Wait For Responses, Take Action!

Waiting to hear back from a client or coworker can be exhausting, especially if the information you’re hoping to receive is time-sensitive or really important. The worst part is not knowing if they’ve even opened your email or not. You’re tempted to send another email following up, just to see...

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Get More From Gmail

It’s been a hectic afternoon, and you’ve been trying to keep up with your inbox full of client emails. As you quickly respond and hit send, you realize you forgot to attach that important document, and worse yet, you didn’t include your signature information either. It’s days like these when...

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When E-mail Isn’t Enough

In today’s world, it’s important to be fluent in virtual communication. From e-mail to instant messages, social media to webinars, there are dozens of ways to stay in touch with coworkers and clients across the globe. Face-to-face interactions are still important in business. Think of the deals signed over drinks or...

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6 Steps to Improve Your Email Efficiency

Move over staff meetings, email has taken the crown for time wasting. Many people spend several hours a day just emailing (raise your hand if you’re guilty!) and this form of communication is increasingly getting the evil eye from productivity experts. While email can be a useful tool, like so many...

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Make Your Facebook Page Work for You

Chances are, you're one of more than one billion active users on Facebook. There's even a pretty good chance that your company is one of 25 million small business pages housed on the social network, but are you taking full advantage of your Facebook presence? In the face of Facebook's...

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How 40% of Today’s Businesses Are Generating Leads Inexpensively

More than 40% of today’s companies are taking advantage of an inexpensive, user-friendly marketing tool for generating leads and strengthening customer relations.  A few years back, if someone mentioned the word BLOG, the first thing which came to mind was an online journal, a format for documenting thoughts and expressing ideas...

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Iowa Farmers Converge to Learn About Emerging Technology

"Iowa technology and understanding global consumer demand for Iowa farm products brought hundreds of Iowa farmers and agribusiness leaders to Scheman Auditorium in Ames this week for the third annual Iowa Farm Bureau Federation (IFBF) Economic Summit.  Iowa farmers had several lively discussions with national experts on Big Data, drone...

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How engaging is your marketing approach?

How well are you heard over the noise of your competition? Thousands of video links, news blogs, and promotional banners bombard social media sites every hour of every day. As you’re scrolling through Facebook, you’re bombarded with viral videos, news updates, political propaganda, and endless product promotions; each one fighting for your...

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Why 52% of Startups Lose Business

What startups lack ​In their August 2013 report, online marketing company, Yodle, discovered over half of today’s new startups are operating without an online presence. New business owners are electing to postpone web development. Reasons include lack of time, absence knowledge, or the belief websites are pointless. The reality is, no website equals profit...

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Watch What Grabs Their Attention

81% of Senior Marketing Executives are Doing It Video is revolutionizing the way company’s market products, services, and brands. It’s one of the more influential marketing Medias used today. In fact, 81% of senior marketing executives now incorporate promotional videos within their marketing strategies. Over the years, big corporations and smaller businesses have...

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