Technology and Business

Field Notes: Why Women Should Love Technology

For decades, women have failed to thrive as much as men in the workforce.  They’ve struggled to rise to management levels in top corporations, to have  their voices heard in the boardroom and their efforts fairly compensated. Today,  many women believe there’s another way. Perhaps women don’t have to follow...

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So you want to make money online?

Often the Iowa Business Concierge fields questions about the legitimacy of internet, virtual and/or online home-based business opportunities.  Unfortunately, the vast majority of those which we have researched thus far have been spam in the least, clearly criminal in the worst.  Here are some real and legal ways to...

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Cyber Security Tips for Small Business Owners

Recently, there's been a lot of discussion about cyber security. Even as you read this, the Black Hat "hacking" Conference is in full force, McAfee just released a notice about a huge cyber espionage attack (codenamed "Operation ShadyRAT," and of course we can't forget Murdoch's phone hacking...

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Google Tools for Business, Blog Series – Part 5

YouTube In case you're wondering, yes Google does own YouTube ergo it counts as part five of my Google Tools blog series! Right now, many small businesses underestimate the power of visual storytelling to market their business products or services. I hear from lots of entrepreneurs who believe it's too...

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Google Tools for Business, Blog Series – Part 4

I've been looking forward to posting on this topic all week! Google Alerts and Google Reader are two of my favorite online tools. When these two tools are used at their full capacity, you can virtually monitor almost everything going on online about your brand, business, or yourself. You can...

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Google Tools for Business, Blog Series – Part 3

Google Webmaster Central We are half way through the Google Tools for small business owners with websites. We've already covered Gmail and Google Analytics. Now I want to focus on Google Webmaster Central. Google Webmaster Central is a clearinghouse of website tools that allow you to...

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Google Tools for Business, Blog Series – Part 2

Google Analytics for your Webpage Website analytics used to be a very costly and confusing addition to a website. Not anymore. With Google Analytics, you can see how many people are visiting your website, where they are located, and even what search terms they used to find you. This...

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Using Social Media Contests Internally to Build Brand Awareness

I rarely care much about promoted tweets, but the latest I received via one of our accounts from @DaveKerpen moved me to write this short blog. Dave is CEO of Likeable.com. In an effort to grow Likeable, he devised the following experiment with his staff: Focusing on the...

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