Author - Sophie Troxell

Creating A Voice For Your Brand On Social Media

So, What Is The Voice Of A Brand? Simply put, a brand voice refers to the personality and emotion used in an organization's communication. Your brand's voice is received and interpreted through the language, images, and content you share on your businesses’ social platforms. Establishing your voice in the early life of...

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Shop to Support: Black-Owned Businesses

Leave it to small business owners to exemplify hard work and perseverance - especially in these trying times. For black business owners, starting and running a successful small business comes with an additional set of challenges as many businesses owned by people of color are economically disadvantaged. According to Forbes,...

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