What is a customer journey map? A customer journey map typically illustrates the steps a customer takes from the initial awareness and consideration of the product, through the purchase process, and into the post-purchase stage. It may include multiple touchpoints such as online platforms, physical stores, customer support interactions, and more. The...
In today's fast-paced and demanding world, finding a balance between personal and professional life has become increasingly challenging. Nonetheless, finding a sweet spot between managing occupational obligations while cherishing private moments is vital for both physical as well as emotional health over time. Keeping this outlook in mind, we will...
As we conclude the four-part digital marketing blog series, we’re saving the best for last: Video Marketing! In today's competitive digital landscape, small businesses need to stand out from the crowd. Video marketing has emerged as a powerful tool to captivate audiences and convey brand messages effectively. In this blog,...
Social media is constantly evolving, and sometimes it’s hard to keep track of what’s new. It can be a challenge to stay in the know on the latest digital marketing trends as a small business owner, so keep reading, as our blog will inform you about effectively creating an Instagram...
Social media stories... Have you heard of them? If you haven’t yet, today’s your lucky day. Social media marketing is constantly evolving, but the stories feature for small businesses and brands is here to stay. A social media story via Facebook or Instagram will allow businesses to creatively reach their...
Worldwide, the number of email users is expected to grow over 4.2 billion by the end of 2022. Yes, you heard that right, 4.2 billion. Now, more than ever, it's important to reach your customers directly. The thought of email marketing might make one feel overwhelmed, especially for a small business owner....
Summer. The word can elicit excitement to spend time with family and friends at grill outs, block parties, or on the trails. But much like a muggy day in mid-July, the dailiness of tasks can s-l-o-w-l-y take a toll on your will to keep hustling at work. Here are some ways...
