Create With Canva: Enhance Your Brand On Social Media
Visuals can be used to enhance your brand’s presence on social media. According to Sprout Social, visuals can grab viewers’ attention and boost engagements dramatically. Just think, has a social media post recently caught your eye? More than likely, it’s because a compelling image was used to convey a message. A graphic can do just that. A study by OKDork and BuzzSumo analyzed 100 million articles and found that including an image with a post on Facebook more than tripled the number of shares that post received, while on Twitter shares more than doubled. The good news is you don’t have to be a digital designer to master the art of creating powerful visual messages. Canva is a free tool that provides thousands of custom templates and stock images, easy-to-use editing features, and a simple platform to create graphics for your small business.
Features of Canva:
We’ve highlighted our favorite (and most feasible) features of Canva for small business owners
Basic Design Principles for Compelling Graphics
Legibility
Make sure your text is clear, concise, and easy to read. When needed, adding a background behind the text can do the trick. Using a large font size will allow easy reading on a mobile device. Be sure to choose a suitable template for your graphic, e.g., if you plan to post on Facebook, choose the Facebook template for the best optimization.
Color
Not only will color make your graphic pop, but it can also have an influence on how viewers perceive your message.
Typography
Just like color, typography conveys mood and emotion. Try mixing font styles and messing with text sizes. When choosing a font, think of the tone of your message.
Canva is a great tool that can be used to enhance your content in a more visual way. Create a Canva account and apply these three basic design principles today and receive a masterpiece tomorrow!
Check out our Iowa SourceLink Facebook to see our Canva masterpieces!
