Advancing Entrepreneurship

Field Notes: Why Women Should Love Technology

For decades, women have failed to thrive as much as men in the workforce.  They’ve struggled to rise to management levels in top corporations, to have  their voices heard in the boardroom and their efforts fairly compensated. Today,  many women believe there’s another way. Perhaps women don’t have to follow...

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Google Tools for Business, Blog Series – Part 5

YouTube In case you're wondering, yes Google does own YouTube ergo it counts as part five of my Google Tools blog series! Right now, many small businesses underestimate the power of visual storytelling to market their business products or services. I hear from lots of entrepreneurs who believe it's too...

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Google Tools for Business, Blog Series – Part 4

I've been looking forward to posting on this topic all week! Google Alerts and Google Reader are two of my favorite online tools. When these two tools are used at their full capacity, you can virtually monitor almost everything going on online about your brand, business, or yourself. You can...

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Google Tools for Business, Blog Series – Part 3

Google Webmaster Central We are half way through the Google Tools for small business owners with websites. We've already covered Gmail and Google Analytics. Now I want to focus on Google Webmaster Central. Google Webmaster Central is a clearinghouse of website tools that allow you to...

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Field Notes: Slowing Down to Get Ahead

I think I can, I think I can, I think I can…” You might recognize this little motivational one-liner from the children’s tale, The Little Engine That Could. In case you forgot (or if you have kids, a quick recap) the Little Engine That Could is about a youthful train engine that...

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Google Tools for Business, Blog Series – Part 2

Google Analytics for your Webpage Website analytics used to be a very costly and confusing addition to a website. Not anymore. With Google Analytics, you can see how many people are visiting your website, where they are located, and even what search terms they used to find you. This...

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Google Tools for Business, Blog Series – Part 1

Over the course of the next few months, I'm going to provide a review of the top five free Google tools you should be using if you have a website. Here is my challenge to you: make a commitment to set aside time to read these blog posts and setup...

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The Importance of Store Atmosphere

Following this year's EntreFest Conference for Iowa Small Business Owners, my Fiance Holly and I went to Galena, Illinois to do some shopping. I've never been to Galena before, but had heard a lot about it from co-workers and friends. Before I say anything else, Galena was...

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