“If your customers and clients can’t physically see you to size you up, they’re going to make their assumptions and decisions based on the things they do see — like your email address. Your email address is one of the first impressions people will have of you as it has a prominent spot in their inbox. You want that email address to represent you well and show that you mean business.”

Our speaker, Lindsay Sims McKee, is Founder/CEO of Predictable Results Marketing (formerly Lauren Loft Social). Her company, Predictable Results Marketing, helps small business owners communicate their messages to audiences near and far using all of the tools in a complete digital marketing toolbox.