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Story Selling: Creating Remarkable Sales Pitches Using the Power of Stories

Eric Benson, Squeezed
Presented March 12, 2015 from Noon-1pm (central)
Webinar PowerPoint: Story Selling

Join us for a very interactive webinar on storytelling or as Eric Benson calls it, "storyselling." As an entrepreneur building a business, mastering the art of storytelling is one of the keys to success. While many brand marketers understand that content is king, they're also discovering it's only half the battle. In addition to producing good content, your brand must also create trust with your customers. That comes through the art of good storyselling.

 What you'll gain from this webinar:
  • Tips on how to make storytelling work for you in your next pitch
  • Applicable strategies that work in building successful businesses
  • Learn how to keep customers coming back
  • Discover how to turn customers into collaborative business partners and friends

Eric Benson is the Director of Business Development at Lattice Communications Inc. Eric has over 22 years of sales and leadership experience and has trained thousands of people throughout the country. He started and ran a fast growing, highly profitable telecom company for 7 years before successfully partnering with Lattice Communications. On top of his full-time gig, he is working to form a socially responsible business that builds positivity and success through a happy, healthy, inspired lifestyle. Motivation to build his newest entrepreneurial venture, Squeezed, is rooted in marrying his wife and raising their three beautiful daughters.

Past Business Webinars

CBGIverticalwebinarFor many years, the Center for Business Growth and Innovation (CBGI) at the University of Northern Iowa has provided and recorded hundreds of business webinars available to small business owners to watch and learn from.  Browse through some of our best recorded business presentations, or register to attend our next webinar for free!  If you are interested in being a speaker, or would like to recommend someone to us, please contact us at 319-273-4344 or email at