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Using Social Media for Your Business

Getting Started with Social Media

Using the power of social media to increase awareness and consideration of your business can be very effective. But where do you start and what resources are available to guide you through the constantly changing technology? We’ve pulled together some best practice resources to get you started on the right path.

Twitter: social_media Instagram:
YouTube & Google+:

Managing Content

Before you post your next status update, here’s what you’ll need to do:
  • Pick topics that you feel your business can be an expert on
  • Create a content calendar
  • Keep your copy brief!
  • Take advantage of tagging and hashtags
  • Customize your post descriptions with keywords
  • Play around with posting frequency and times
A good rule of thumb is to share content that either invites, engages, educates, or entertains your audience. Make sure you have a call to action (CTA) that is obvious to your audience. They should know immediately whether you’re asking them to sign up to learn more, or just want to share some news.

social_media_monitoringAnalytics and Monitoring Tools

After you’ve set up your social media accounts and have an audience following, you should be testing and tweaking the frequency and types of content that you post. Make sure you set some goals ahead of time and check back in to determine if your marketing efforts are doing what you anticipated they would. Here are just a few tools that help you manage and track your progress:

Certifications and Education Opportunities

Want to increase your skills and learn more about social media by taking a class? If you’re willing to spend a little extra time and money, here are some great options for taking a deeper dive into social media: