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Search Engine Optimization (SEO)

SEO_notebookWhat is SEO?

So you’ve heard about Search Engine Optimization, or SEO, and now you’re probably wondering how it applies to your business. SEO, by definition, is the process of maximizing the number of visitors on your website by making sure that your website ranks high on the list of results returned by a search engine.

Search engines, like Google, are made to provide targeted traffic to your website. That traffic is split up into two types. People are either finding your website organically, because they searched for a keyword on their own and your website appeared as a result, or they’re finding it through paid advertising methods, which means you paid to create an advertisement that targeted that visitor specifically.

How Do I Optimize My Website?

Optimizing your website to increase your organic traffic, can include actions like creating more relevant content or keywords on your site, adding more links, and changing the titles and descriptions of pages so that search engines can find them easier. One of the best resources out there on Search Engine Optimization is the Beginner's Guide to SEO from MOZ.

Additional Resources:

Diving Into the Analytics

Okay, so once you’ve optimized your website, how do you tell if it’s working? The best way is to look at your website’s analytics. Using a free tool, like Google Analytics, you can discover who is coming to your site, what pages they’re clicking on, and even where they live! When you make changes to the content, especially the links and keywords in your website, you can affect how users interact with you. If you’re not tech savvy, Google Analytics can seem a little overwhelming. Fortunately, Google’s Analytics Academy can walk you through the process of setting up your account and deciphering the data.


Check out this video for more tips on Google Analytics: