Guide: Start a Business | Step Five

Fund Your Business


Maximizing human capital first and using existing and/or self-generated funds second, to take an idea or company from one point to the other without referring to investors or banks. Learn about bootstrapping your business by accessing our funding guide

Friends & Family Funding

We know what you might be thinking — how can I ask for money from friends and family to start my business without making it awkward? Luckily for you, we have a few tips you can use to make it less awkward, less stressful, and have a better chance at maintaining the relationship if you aren’t able to pay the money back. 

Venture Capital & Equity Funds

The terms ‘Venture Capital’ and ‘Angel Investor’ are often confused. Both receive equity (basically shares in a company that is not publicly traded), from providing investments into private companies, but there are several differences.

Loans and Financing

Getting a loan is just one of the many ways you can fund your business. Luckily, there are many different options at your disposal. 


Crowdfunding combines the concepts of crowdsourcing and microfinancing, bringing together various individuals who commit small amounts of money to projects and entities they want to support. This is often done through websites that make it easy for entities to find potential funders. Funders could expect something in return for their contributions—such as equity, products, or services—or they may donate the funds. There are four types of crowdfunding.

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