Visuals can be used to enhance your brand's presence on social media. According to Sprout Social, visuals can grab viewers' attention and boost engagements dramatically. Just think, has a social media post recently caught your eye? More than likely, it's because a compelling image was used to convey a message....
In today's fast-paced and demanding world, finding a balance between personal and professional life has become increasingly challenging. Nonetheless, finding a sweet spot between managing occupational obligations while cherishing private moments is vital for both physical as well as emotional health over time. Keeping this outlook in mind, we will...
Small businesses are utilizing blogs to start casual conversations among their consumers. Additionally, small businesses are using blogs to generate credibility and establish a voice. A blog is a great way to reach your audience with professional and relevant content. A blog is also a way to fill your social...
As we conclude the four-part digital marketing blog series, we’re saving the best for last: Video Marketing! In today's competitive digital landscape, small businesses need to stand out from the crowd. Video marketing has emerged as a powerful tool to captivate audiences and convey brand messages effectively. In this blog,...
ChatGPT is an artificial intelligence language model developed by OpenAI that can generate natural-sounding text in response to a variety of prompts. For small business owners in Iowa, ChatGPT can be an incredibly useful tool for improving marketing, social media content creation, and customer service initiatives. By using ChatGPT to...
Social media is constantly evolving, and sometimes it’s hard to keep track of what’s new. It can be a challenge to stay in the know on the latest digital marketing trends as a small business owner, so keep reading, as our blog will inform you about effectively creating an Instagram...
Welcome! Patrick here with a few thoughts on the ten year anniversary of IASourceLink. For those that haven’t heard, IASourceLink has been serving the small business and entrepreneurship community for the past ten years in Iowa. Launched in November of 2012, the IASourceLink platform is operated as a partnership between...
Social media stories... Have you heard of them? If you haven’t yet, today’s your lucky day. Social media marketing is constantly evolving, but the stories feature for small businesses and brands is here to stay. A social media story via Facebook or Instagram will allow businesses to creatively reach their...
Iowa Workforce Development has launched its new Business Engagement Division, a one-stop shop to assist Iowa employers at any point in their business cycle. Whether you’re developing, expanding, or consolidating your business, IWD can help facilitate your workforce needs. IWD experts can provide one-on-one assistance with a host of questions, whether...
Worldwide, the number of email users is expected to grow over 4.2 billion by the end of 2022. Yes, you heard that right, 4.2 billion. Now, more than ever, it's important to reach your customers directly. The thought of email marketing might make one feel overwhelmed, especially for a small business owner....
