Business Growth

From the Desk of Director Durham 7-8-14

In this month’s update, IEDA Director Debi Durham takes a few moments to recognize the courageous men and women who faithfully serve our country and the importance of helping returning soldiers either find jobs when they return or help them launch an entrepreneurial career. With close to 45% of returning veterans...

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How engaging is your marketing approach?

How well are you heard over the noise of your competition? Thousands of video links, news blogs, and promotional banners bombard social media sites every hour of every day. As you’re scrolling through Facebook, you’re bombarded with viral videos, news updates, political propaganda, and endless product promotions; each one fighting for your...

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Why 52% of Startups Lose Business

What startups lack ​In their August 2013 report, online marketing company, Yodle, discovered over half of today’s new startups are operating without an online presence. New business owners are electing to postpone web development. Reasons include lack of time, absence knowledge, or the belief websites are pointless. The reality is, no website equals profit...

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Watch What Grabs Their Attention

81% of Senior Marketing Executives are Doing It Video is revolutionizing the way company’s market products, services, and brands. It’s one of the more influential marketing Medias used today. In fact, 81% of senior marketing executives now incorporate promotional videos within their marketing strategies. Over the years, big corporations and smaller businesses have...

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Getting Started Exporting

Arguably the biggest sporting event in the world begins on Thursday with the first game of the 2014 World Cup in Brazil. Every four years, the best soccer players in the world put on their nation’s colors and represent their home countries in the competition. Today more so than ever, soccer,...

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What does your business SELFIE say about you?

The 'Selfie' has become an internet phenomenon for social media users contending for the spotlight. Not only with the average Joe, but more so with high profile celebrities and politicians. ​A trend geared toward anyone with a mobile phone, nearby mirror, and access to a digital device. What many social media users tend...

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SBA Offers Broad Range of Support

Pat Brown-Dixon is the regional administrator for the SBA’s Region VII, which encompasses Kansas, Missouri, Iowa and Nebraska. “We’re not your grandmother or grandfather’s SBA."" That’s how Pat Brown-Dixon, regional administrator for the Small Business Administration’s Region VII, opened her remarks at the U.S.SourceLink national conference in April. Brown-Dixon provided kickoff remarks on day two...

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Upcoming Business/Entrepreneurship MOOC Courses

Massive Online Open Course Upcoming Schedule About six months ago I did a post detailing the upcoming courses for some of the largest massive, open, online course (MOOC) providers. Seeing as that was six months ago and those providers would be offering new courses, I figured it was time to do...

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Three traits of good companies

By Corey Mohn | April 9, 2014 I just finished reading the book ""Great by Choice"" by Jim Collins and Morten H. Hansen. Part of a popular series of well-researched business books, ""Great by Choice"" focuses on the differences between what the authors refer to as ""10X"" organizations (those that consistently outperform...

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Raising Prices Without Hurting Sales

By: U.S.SourceLink | May 08, 2014 A new pricing study of the Chicago ice cream market shows that consumers are four times as sensitive to price increases than they are to package downsizing (charging the same for a smaller volume). Increasing your profits is almost always an organizational priority. The question is, How...

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