(Virtual) Inbound Engines > Holistically Leverage Demand Gen & Lead Gen Marketing Tactics
Event Type: Open to members and non-members
Last Day to Register: Tuesday, December 8, 2020
Time: Thursday, December 10, 2020 11:45 AM - 1:00 PM
Fragmentation across your marketing tactics is a recipe for a leaky funnel. In this session, we’ll explore the synergies between demand gen and lead gen, what’s working in Q4 2020 and what types of strategies you can take back and implement at your company. Specifically, we’ll look at the relationship between organic social and content marketing and paid promotions that generate awareness to create demand. The result? A more matured realization of the power of a blended approach to PR, content and social—amplified by paid advertising.
- Creating a smart, budget-wise, cross-channel editorial calendar
- Understanding how organic channels interact and amplify one another
- How to take these insights back to work and get buy-in from stakeholders
Daniel Lamb, CEO - Holland CreativeDaniel Lamb is the founder and CEO of the agency Holland Creative. As a copywriter and marketing strategist, he works with coaches, course creators and entrepreneurs alike on projects including copy & funnels, email marketing, SEO and custom websites. Outside of online marketing, Daniel runs a literary journal and remains an avid guitarist and voracious reader.
We will be hosting this event via Zoom. Please watch your e-mail for the zoom meeting URL and password to join.
Register Here: https://www.amaiowa.com/en/events/?action=register1&eventID=20915