Still think Facebook is a fad? Advertisers of all shapes and sizes are finding ways to leverage the social media giant’s 1.7 billion users. You know you don’t need to reach everyone on Facebook, but engaging even a teeny-tiny fraction of users who live in your corner of the world could do a lot for your business. Learn how to use Facebook’s advertising tools to reach, engage, and motivate your customers. Also learn tips on what to say, how to say it, and when. This course is approved for the Social Media Certificate.