Governor Kim Reynolds will lead this agriculture trade mission to one of Iowa’s important export markets. Japan is the top export market for Iowa beef and pork suppliers. In 2018, Iowa exporters shipped $393 million in pork products and $156 million in beef products to Japan. High disposable income, embracement of technology, desire to improve the diet, and an appreciation for high quality, safe products creates demand for Iowa meat products in Japan. Iowa has strong recognition in Japan, but maintaining a presence is important. IEDA will work with USMEF to organize a meat focused mission, which is open to Iowa pork and beef exporters and Iowa agriculture groups.