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Top Five Reasons to Develop Your Client Personas

Wednesday, March 27 @ 11:30 am - 1:00 pm • Organized By Greater Des Moines Partnership
700 Locust St., Suite 100, Des Moines, IA 50309


This Top Five series will feature experts in human resources, marketing, accounting, IT and others. They will introduce five things on certain topic that will help you be successful in your small business.

How well do you know your customers? Are the current clients that you have actually the ones that you want? What are the best communication methods for various generations?

In this presentation business owners will learn:

  1. The Case for Creating Buyer Personas (and a few examples of what can happen if you don’t)
  2. Examples of Buyer Personas Demographics & Psychographics
  3. Generational Marketing & Preferred Content
  4. Methodologies for Developing Your Own Client Personas
  5. Now What? How to Deploy Your Personas for Content and Budgeting

Business owners will come away with greater understanding of their existing and desired customer bases along with some great take aways they can immediately implement to increase engagement with customers and ultimately increase sales.

$15 member, $20 non-member (includes lunch)

$10 member, $15 non-member (watch via live simulcast)

Barb Osier Breeser
Barb Osier Breeser has over 25 years of experience in Advertising, Trade Shows, Social Media, Inbound Marketing, Content Strategy, Social Media Advertising and Mobile Marketing. Barb has helped create and manage campaigns for over 200 large and small local & regional businesses as well as national and international companies.

As Vice President of Sales & Marketing with Purplegator, Barb helps clients generate traffic, leads and sales online and on their mobile devices.
A graduate of Valley High School and the University of Northern Iowa, Barb lives in central Iowa. When she’s not immersed in mobile and social media strategies, she is probably enjoying a cup of luxury coffee or looking for unusual and exciting treasures to sell on eBay.

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Greater Des Moines Partnership
700 Locust St., Suite 100
Des Moines, IA 50309
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