Start 2019 with Renewed Clarity – Understanding your Audience(s) for Targeted Marketing
Is your marketing plan focused on your target audience(s)? Are you listening to your customers? Many, if not most, businesses make the #1 mistake of not listening to or understanding the needs and wants of their customers. Join us for this Topical Tuesday to gain clarity on why marketing planning and market research should go hand-in-hand, and how it doesn’t need to be a foreign language for you – or break your budget. Tamara Kenworthy, On Point Strategies, will walk through the key components of a solid marketing plan and why marketing research is so important. Tamara will share a range of research methodologies and how they fit into the plan. Then she’ll take a deep dive highlighting some research scenarios to make the research process come to life – as well as some tips on survey design. You’ll gain a renewed appreciation for research at any budget level. You’ll think differently about “voice of the customer” when you leave this presentation, which will help you own your business plan and grow your business.
Tamara Kenworthy, founder of On Point Strategies, has over 30 years of marketing and research expertise. Her passion is to empower organizations in effectively targeting their customers and constituencies through innovative strategy and sound market research, which provides maximum value to the strategic planning process and increased ROI for the organization. Tamara’s value proposition to clients is that she is a marketing strategist with research expertise, and a researcher who thinks like a marketer – a unique combination in the industry. She works with a wide range of clients in the areas of strategic planning, marketing planning, qualitative and quantitative research, and personal branding. As a small business owner herself, she understands the challenges of balancing lots of great ideas while managing a budget. She loves it when her clients see the “aha” moments that crystallize through the planning and research process.