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Strategic Marketing Boot Camp

Monday, March 19 @ 9:00 am • Organized By Iowa State University's (ISU) Center for Industrial Research and Service (CIRAS)
1805 Collaboration Place, Room 1200, Ames, IA


Strategy is foundational for the success of any aspect of business.  Without a strategy, businesses flounder around in hopes that anything they do will “stick” and help them achieve their goals. This is best described by Sun Tzu in his famous book, “The Art of War” as it applies to business.  He states:  “Strategy without tactics is the slowest route to victory, while tactics without strategy is the noise before the defeat.”


In short, without a strategy your marketing efforts will be “hit or miss” and will NOT be as effective as possible, if at all.  Put a stop to this approach and take charge of your business growth today! 


March 19th - 9:00am - 9:00pm

March 20th - 8:00am - 4:00pm

Project Fees:

$750 for single project registration, $1400 for 2 to 5 attendees from the same company. Early Bird is a $100 discount if signed up with Paul at least 30 days prior to event start date. A project proposal will be developed and signed by the attendee or company representative. All companies will be invoiced after successful completion of the boot camp.


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EDIR Core Facility
1805 Collaboration Place, Room 1200
Ames, IA
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