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IASourceLink Blog

Google Tools for Business, Blog Series - Part 1

Over the course of the next few months, I'm going to provide a review of the top five free Google tools you should be using if you have a website. Here is my challenge to you: make a commitment to set aside time to read these blog posts and setup the Google tool that I cover for that day.

The Importance of Store Atmosphere

Retailers usually attempt to create store atmospheres that are calming, pleasant, and alluring to customers. By transforming a visitors shopping task into an experience, customers stick around longer and become more likely to buy. Even if customers don't buy that day- they will remember the experience and be much more likely to return to your store.

Augmented Reality in Advertising...and so much more!

Have you seen examples of augmented reality in Iowa? If so, where and how were they used?

The Spirit of EntreFest! - Part Two

In the spirit of EntreFest! part one, I mentioned how one entrepreneur (Troy Shoen with Riverhead Resources) capitalized on ensuring visitors came to his booth at this year's EntreFest! conference prior to the event by sending out an e-mail introducing himself and his company. Similarly, after the conference I received e-mails from entrepreneurs who I interacted with at the conference.

The Spirit of EntreFest! – Part One

It’s been a week and a half since the fourth annual EntreFest! entrepreneur conference in Dubuque Iowa. Hats off to Amy Kuhlers and Courtney Schwitzer for their combined efforts in making sure the conference was a total success! The final count for attendance was 228 small business owners and 18 exhibitors.



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