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The key to mastering a brilliant business strategy starts with excellent customer discovery. Understand completely who exactly your product or service is targeting. Having in-depth customer discovery to carry you through your startup journey or innovation pivots will be extremely helpful.
Add some spice to your Saturday night with help from small businesses. Whether you're looking to embark on a new dining experience or order something that hits closer to home, small businesses can help you create a night out (or in) to remember.
Don’t let the wrath of 2020 scare you away from that business idea you have always wanted to pursue. 2021 is a new year and a new opportunity for you to be your own boss. The IASourceLink team has reached out to our small business community partners to seek advice for entrepreneurs starting in 2021. Read through these pieces of advice to find inspiration and direction as you take on 2021.