IASourceLink Blog

Were mastering the art of virtual meetings with the help of Stephen J. Dubner from Freakonomics Radio. Here's how you can too:

One of the most crucial components of leadership is the ability to put yourself in someone else's shoes. The ability to understand how others work together. Creating an atmosphere that is inviting of all ideas will show that you care for others. Showing empathy will show others that you are passionate about not only the mission of the company but also your fellow co-workers and the market you serve. You do not need a prestigious degree in order to show empathy. Empathy can be achieved though just simply taking a step back from the situation. Look at the bigger picture and remember the reason why you are with this organization.

Facebook is becoming the go to way in order to learn about a business and what they do. Be sure that your small business has a healthy and mission focused brand on social media. Use Facebook to place your brand in front of the right people at the right time and in the right ways. With the use of Facebook marketing you can reach your audience in a personable and creative way. How can you get creative and take advantage of marketing through Facebook? Find a few tips below!