IASourceLink Blog

Whether it's an update to your Facebook Feed, a fresh Instagram Story, or a new video on your YouTube Channel, navigating the specific media sizes for your social network is a step you don't want to miss. Today, we're here to answer one of your most frequently asked questions - "What size should my social content be?"

The Center for Business Growth and Innovation of the University of Northern Iowa presents a mini Digital Marketing Webinar Series this October and into November. The series will include four virtual sessions. Each session will include a live Q&A. Look forward to topics on building a brand using Facebook, Facebook Advertising for businesses, blogging as a marketing tool, and utilizing Instagram to gain exposure. We are excited to share insight on the power of digital marketing and the impact it can make on a business. Business owners, entrepreneurs, innovators, and startups are encouraged to attend these free webinars!

When posting to social media, Canva can be a powerful tool to enhance your branded content and boost engagements. A study by OKDork and BuzzSumo analyzed 100 million articles and found that including an image with a post on Facebook more than tripled the amount of shares that post received, while on Twitter shares more than doubled. So, are you ready to start creating? Check out our tips for sprucing up your social.

Are you searching for a business idea? Having troubles organizing your thoughts? Consider these few excersises when searching for the perfect business idea. Learn how to use an ideation notepad and problem braindumb to filter your thoughts into ideas. Furthermore, learn about the Value Proposition Canvas and how this tool can help you springboard your business.

This week, we're celebrating National Small Business Week! Our economy depends on entrepreneurs. Here's how they're being recognized

Pondering blogging for your small business? Is a blog the right platform for my small business? Will a blog help to increase my sales or exposure? Consider these few ideas before you start!

Utilizing Facebook for business can be tough, but we're here to help. Check out our Do's and Don'ts for operating your Facebook Business page.

Calling all inventors, entrepreneurs, start-ups, small business owners, non-profits, and corporate innovative teams! Applications are open for the Fall 2020 Venture School Cohort. If you are looking to test a product, solidify a business model, or expand on an idea, this program provides a supportive and innovative environment to do so.

Were mastering the art of virtual meetings with the help of Stephen J. Dubner from Freakonomics Radio. Here's how you can too:

One of the most crucial components of leadership is the ability to put yourself in someone else's shoes. The ability to understand how others work together. Creating an atmosphere that is inviting of all ideas will show that you care for others. Showing empathy will show others that you are passionate about not only the mission of the company but also your fellow co-workers and the market you serve. You do not need a prestigious degree in order to show empathy. Empathy can be achieved though just simply taking a step back from the situation. Look at the bigger picture and remember the reason why you are with this organization.