IASourceLink Blog

We all know that 2020 was a challenge, to say the least. Trying to keep a business afloat can be hard enough during good times let alone during a pandemic and it can be easy to lose motivation when you can’t see the win at the end of your day. So, when you find yourself in a slump how can you recharge your battery and set your sights on change? It might not be simple – life is always so much easier when we are drifting towards complacency – but here’s a few tips to get started on growing new habits and gaining inspiration!

Ever so often, we come across a story that reminds us of why we continue to serve Iowa entrepreneurs - especially in turbulent times. This month, our Resource Partners, the Small Business Authority (SBA) and the Iowa Economic Development Authority (IEDA) shared a small business success story that speaks volumes to many in restaurant ownership.

Starting and running your own business requires you to take a good deal of risks and from time to time a leap of faith. Entrepreneurs and business owners have to make quick decisions on what opportunities to chase after and which one’s they let pass on by. When we swing and miss (or don’t swing at all) it can be difficult to shake that feeling of regret and how to deal with those feelings and keep moving forward. Dwelling and obsessing on those misses is counterproductive and affect your ability to make decisions.

Good news for many small business owners: The Small Business Administration (SBA) recently announced the Restaurant Revitalization Fund (RRF), granting emergency assistance for eligible restaurants, bars, and other qualifying businesses impacted by COVID-19. Despite its name, eligibility encompasses more than your typical dinner joint. For eligibility and application information, read this weeks blog.

Today were talking health care. Have you had a chance to look into affordable health insurance options for your family? If you are looking to start a small business, don't let the cost of health insurance be a deterrent. Take a moment to read our blog and you may be pleasantly surprised with the affordable options accessible to you.

Ascent was created as a resource for women entrepreneurs to expand their knowledge through an online learning platform. Start your journey today! Visit, https://ascent.sba.gov/ to get started.

As we springboard into 2021 and you consider starting a new business with the new year, you may find yourself developing a pitch deck. Do not fear! You are the expert of your idea. And don’t forget that! It is important that your pitch reflects who you are and what you want people to think of your company.

The key to mastering a brilliant business strategy starts with excellent customer discovery. Understand completely who exactly your product or service is targeting. Having in-depth customer discovery to carry you through your startup journey or innovation pivots will be extremely helpful.

Add some spice to your Saturday night with help from small businesses. Whether you're looking to embark on a new dining experience or order something that hits closer to home, small businesses can help you create a night out (or in) to remember.

Don’t let the wrath of 2020 scare you away from that business idea you have always wanted to pursue. 2021 is a new year and a new opportunity for you to be your own boss. The IASourceLink team has reached out to our small business community partners to seek advice for entrepreneurs starting in 2021. Read through these pieces of advice to find inspiration and direction as you take on 2021.