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IASourceLink Blog

Marketing Your Business Through COVID-19 and Beyond

Small businesses are definitely feeling the affects of the economic uncertainty forced upon them in this unprecedented time. New situations require businesses to revamp strategies to market their products and services in ways maybe not thought of only months before. To help provide retail and service businesses with marketing ideas, the Main Street Iowa Program has developed webinars on e-commerce, positive outreach and social media that are worth a view.

Using Color Theory to Attract More Customers Online

Color possibilities are almost limitless. Thanks to a "proper" color, you can push users to the expected action, while poorly chosen color can be confusing to your customers.

5 Reasons Why Your Business Should Be Blogging

Wondering how you can get more customers interested in your business? Give blogging a chance.

Big Brand Strategies for Small Businesses

Follow these 5 Rules to utilize big brand strategies for your small business.

Rule #1: Don't Be Boring

Five things you should and shouldn't do when making a presentation to potential clients or investors.

Creating Powerful Presentations

Creating a presentation for your next pitch? Check out these tips to keep your audience engaged and interested in what you have to say!

Tips for a Great Exhibit Booth Using the Five Senses

If you are selling or promoting your product at booths in craft fairs, art shows, or other venues it is important to have a compelling display. Customers will be interacting with your booth through all their senses.

How 40% of Today’s Businesses Are Generating Leads Inexpensively

More than 40% of today’s companies are taking advantage of an inexpensive, user-friendly marketing tool for generating leads and strengthening customer relations.

Creating An Engaging Website

While social media is great, you can’t beat a basic website to make yourself, and your company more visible on the Internet.

How engaging is your marketing approach?

Thousands of video links, news blogs, and promotional banners bombard social media sites every hour of every day. However, if your marketing approach lacks excitement or curiosity, your promotional ad will do nothing more than take up space. Here are a few ways to generate better engagement.

              
             

 

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