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IASourceLink Blog

Marketing Your Small Business Using Facebook

Facebook is becoming the go to way in order to learn about a business and what they do. Be sure that your small business has a healthy and mission focused brand on social media. Use Facebook to place your brand in front of the right people at the right time and in the right ways. With the use of Facebook marketing you can reach your audience in a personable and creative way. How can you get creative and take advantage of marketing through Facebook? Find a few tips below!

#WomenSupportingWomen

As you may have noticed, women of all backgrounds have been flooding the Instagram feed with a black and white selfie challenge accompanied by captions about “supporting women,” as well as the hashtag #WomenSupportingWomen. So, what sparked this movement?

Shop Iowa Connects Retailers to Consumers Through an Online Marketplace

Shop Iowa brings together retail businesses from across the state into one online marketplace. Browse and buy online and feel good knowing that every purchase you make on Shop Iowa goes to a local business in Iowa. Shop Iowa is a program that connects small businesses to the right consumers. Getting their products in front of those who need it most via a convenient online marketplace platform. Find everything on Shop Iowa including delicious flavored popcorn, clothing, decor, games, and even pet supplies! Support Iowa small businesses by browsing the endless selection on Shop Iowa.

Small Business Utility Assistant Program Announced

Governor Reynolds has allocated federal CARES Act funds to assist small businesses and nonprofits who have been economically impacted by COVID-19. The Iowa Economic Development Authority’s Small Business Utility Disruption Prevention Program will provide short-term relief to eligible small businesses and nonprofits that face significant hardship in the payment of utility bills for service provided during the months of disruption to their business.

Working From Home as the New Normal

Working from home is the new normal. How can we make this adjustment while staying productive and maintaining positivity? Find a few simple tips and insights below on how to make working from home bearable and maybe even enjoyable!

Creating A Voice For Your Brand On Social Media

Your brand's voice is received and interpreted through the language, images, and content you share on your businesses’ social platforms. Establishing your voice in the early life of your social presence is imperative as it should remain steady and unchanging. Not only will this help you better connect with your audience, but it will also allow you to build a consistent and reliable direction for your social content. Below we have provided a few helpful tips for developing your brand's voice as you navigate through the challenges of small business social media.

5 Steps to Advance your Business’s Digital Marketing

In today’s digital marketing world, 9 out of 10 times the relationship you are creating with your customers is starting online. With this in mind, it is important to have an online presence that is showcasing your brand in the way you want. Find 5 helpful steps to enhance your business's digital marketing presence.

Shop to Support: Black-Owned Businesses

Are you looking to try a new restaurant, boutique, or professional service? If you're located in the Des Moines area, don't forget to check out these 5 black owned businesses in this weeks spotlight.

NAWBO Iowa Launches New Business Institute

NAWBO Iowa (National Association of Women Business Owners) is launching its NEW Business Institute this summer, uniquely designed for women business owners who own an established business that has not yet reached $1 million in revenue, but who fall into what’s considered the ‘missing middle.’

Marketing Your Business Through COVID-19 and Beyond

Small businesses are definitely feeling the affects of the economic uncertainty forced upon them in this unprecedented time. New situations require businesses to revamp strategies to market their products and services in ways maybe not thought of only months before. To help provide retail and service businesses with marketing ideas, the Main Street Iowa Program has developed webinars on e-commerce, positive outreach and social media that are worth a view.

              
             

 

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