Visuals can be used to enhance your brand's presence on social media. According to Sprout Social, visuals can grab viewers attention and boost engagements dramatically. Just think, has a social media post recently caught your eye? More than likely, its because a compelling image was used to convey a message. A graphic can do just that. A study by OKDork and BuzzSumo analyzed 100 million articles and found that including an image with a post on Facebook more than tripled the amount of shares that post received, while on Twitter shares more than doubled. The good news is you don't have to be a digital designer to master the art of creating powerful visual messages. Canva
is a free tool that provides thousands of custom templates and stock images, easy-to-use editing features, and a simple platform to create graphics for your small business.
Features of Canva
We’ve highlighted our favorite (and most feasible) features of Canva for small business owners
- Facebook Post
- Instagram Post
- Animated Social Media Post
- Blog Banner
- Invitation Card
Basic Design Principles for Compelling Graphics
Make sure your text is clear, concise, and easy to read. When needed, adding a background behind text can do the trick. Using a large font size will allow easy reading on a mobile device. Be sure to choose the right template for your graphic, e.g, if you plan to post on facebook, choose the facebook template for best optimization.
Not only will color make your graphic pop, but it can also have an influence on how viewers perceive your message. Check out our blog “ for more”
Just like color, typography conveys mood and emotion. Try mixing font styles and messing with text sizes. When choosing a font, think of the tone of your message.