Blogging for your Small Business
Small businesses are utilizing blogs to start casual conversations amongst their consumers. Additionally, small businesses are using blogs to generate credibility and establish voice. A blog is a great way to reach your audience with professional and relevant content. A blog is also a way to fill your social media pages with content that will direct users to your website. Pondering blogging for your small business? Is a blog the right platform for my small business? Will a blog help to increase my sales or exposure? Consider these few ideas before you start!
Why should my business have a blog?
If you are interested in increasing your online exposure, while establishing yourself as an expert in your industry, then you will definitely want to take advantage of blogging as a marketing strategy for your small business. A blog is a great way to professionally interact with your clientele/customer base. Having a blog will help your company stand out amongst others and also give you content to use on your social media platforms. The blog is a place where you can work on humanizing the brand. The blog is a place where the business can create voice and connect with customers.
5 major reasons why small businesses should have a blog:
1. Blogs create exceptional search engine optimization.
All of the major search engines favor fresh, relevant content and blogging is one of the most straightforward and inexpensive methods for a business to create this. When a business creates blog posts consistently, they are constantly providing Google, Bing, Yahoo and the others with fresh content to index.
When a business creates blog posts consistently, they are constantly providing Google, Bing, Yahoo and the others with fresh content to index. This is also an opportunity for businesses to insert those relevant keywords that consumers will use to search for the types of services or products that the business offers.
2. Blogs develop and strengthen relationships with existing and new customers.
Customer engagement is an important element of online marketing and branding. Blogging provides the opportunity for you to connect with your existing and potential customers in a different, more conversational way. Blogging is a good way to build trust with your target audience through high quality content that they find relevant.
With an active comment section, you will also be able to follow the visitors' responses to your posts, and you will be able to respond directly to their comments, which is huge in building trust and relationships.
3. Establish your business as an industry leader.
It does not matter how small your business is, blogging is a good way for your business to build trust and establish clout in your industry. By providing content that will be viewed as valuable, expert information, your potential customers get to see the knowledge and experience that you have gained in your field.
Over time, writing regularly helpful and informative blogs will make you the "go to" tool within the industry in your particular niche, leading to more inquiries and higher conversion rates.
4. Connect people to your brand.
Brand awareness is an important element of marketing and blog posting will allow you to show your followers a personal side of your business. You can open up your brand message and engage existing and prospective customers. Blogging will give others a lucid sense of the standards, business character, vision and the personality of your company.
5. Create opportunities for sharing.
One of the most powerful benefits of blogging is the opportunity it creates for others to share the link to your blog. This creates the potential for viral traffic to your website.
With so many different sharing platforms available, visitors can share the direct link to the blog, tweet it, or email it to a friend. Creating an outlet for word of mouth through your digital marketing.