For some, social media may seem like a natural instinct. Others may need additional guidance to walk them through the motions of creating and utilizing all of the fantastic features that Facebook has to offer. Not only is using social media a great way to boost awareness for your small business, but it also creates a platform for discussion and interaction with your followers. Over the time that I worked as a Social Media Consultant for the Panther Biz HQ, my colleagues and I have advised on social media from business owners of all skill levels. Today, I would like to share some of the most necessary do’s and don'ts for your Facebook Business page.
Do: Complete your Business Page
When using Facebook for your business, you want your customers to get the most out of their time spent on your profile. With that being said, make sure your profile information is complete. This includes a LOT of information under the About Tab. Very importantly, have the correct Business Info listed (hours, location, price range) and be sure to complete the About section to give potential customers a snippet of who you are and what your business offers. We suggest adding to the Milestones section in order to show the progression of your business, as well as completing the Our Story feature, which gives a more personal look inside who you are as a business owner.
Don't: Get too Personal
When posting on your Business Page, leave behind any political or religious speech. We suggest keeping things neutral in order to prevent any potential customers who may align with a different set of values to look elsewhere. After all, it's strictly business.
Do: Post Regularly
When you think about how frequently you should be posting, look to other successful business pages as an example. We suggest 2-3 times per week at most. You want to keep your followers interested, but not overcrowd their timeline. Post frequently enough to give proper updates while leaving your customers wanting more!
Don't: Fail to Interact with Customers
If one of your followers comments on a post, be sure to reciprocate. Make them feel important! This piece of advice particularly pertains to reviews. When a customer leaves a review - whether good or bad - be SURE to respond. If they are not satisfied, apologize and ask what you can do to turn their experience around. If they are happy with your product or service, give thanks and provide them with a reason to continue shopping with you.
Do: Use Proper Grammar and Punctuation
As a business owner, it is key to remain professional. Be sure to check that your content is free of errors before posting to your followers. If you are looking for assistance with this, we suggest downloading a free plug-in such as Grammarly to help weed out any errors that you may have overlooked.
As a small business owner, we know it's tough to stay on top of social media. If you are struggling to keep up or need additional guidance, the Panther Biz HQ (PBHQ) is here to help. The PBHQ is a student-led program out of UNI’s Center for Business Growth and Innovation that works alongside small business owners, specifically catering to digital advertising. If this is of interest to you, please contact firstname.lastname@example.org.