Take care of your customers and they will take care of you.
When communicating with your audience be mindful of the way you are portraying your business. In today’s digital marketing world, the ability to be transparent with your audience is key. Work to build your digital platforms as a way to keep your customers updated and let them know what is going on in the business. Do you have a new product launch coming up, a new campaign in the works, or working through some changes due to the virus? Let your audience know and help them feel like a part of your journey. Doing so will keep your customers engaged and excited about what you are doing.
Create a relationship.
In today’s digital marketing world, 9 out of 10 times the relationship you are creating with your customers is starting online. With this in mind, it is important to have an online presence that is showcasing your brand in the way you want. Think of your digital platforms as the competition for the first impression rose. Communicating in a personable sense will help your viewers feel connected to the brand. Your customers are your best marketers. Your customers are the reason why your business exists - show them how much you appreciate them using your digital presence. Share testimonials or stories from your customers. Highlighting your customers will help expand your reach and showcase real examples of those who have experienced success with your business. Help your customers help you through creating personable, trusting, and loyal relationships.
Build relevant and professional content.
The first impression of your business is often through digital platforms. Be sure the content you are displaying is relevant, professional, and brand/industry consistent. Provide your audience with content that is useful and will bring value to them. Try not to clog viewers' timelines with random content. Avoid posting any personal content on your business page, keep those postings to your own personal profile. You will keep your audience engaged with content related to your business and related to your mission. On social platforms, visual content performs best. Showcasing videos, images, and graphics throughout your posting help give your content an engaging aspect. Keep your copy short and to the point. Get your message across to your audience quickly and make it easy for them to take action!
Keep it consistent.
When posting content be aware of when your audience is most likely to be reached. Cater your posting to your specific audience. Find the days and times where your customers are likely to be online. From there, you can build out a content schedule. A content schedule will help you organize and manage your posting. Hopefully eliminating the risk of too much exposure and too little. Finding the happy medium is the key. You want to be present throughout your viewers' news feeds but not too overwhelming to be thought of as annoying. Furthermore, keeping your language and look of your posts consistent is important. When scrolling through content you want viewers to be able to pick out your content and immediately associate it with your brand.
Take advantage of platforms.
Save time and money by only using platforms where your reach will be most effective. Take the time to understand where your target audience is, how they want to be communicated with, and how your brand can meet those needs. If your audience isn’t using Twitter, then do not use Twitter. Seems simple! Having several online platforms supporting your brand is great, however you do not want to overload you or your audience with the same content over and over again. Master the platforms you have before you begin to explore other options. Get to know the features that come along with the platform. Take advantage of those features to showcase your business.
In need of digital marketing help for your business? The Center for Business Growth and Innovation of the University of Northern Iowa supports the Panther Biz HeadQuarters (PBHQ). The PBHQ partners students with business owners to discuss and understand their unique digital marketing needs. The program works to support businesses with marketing operations by compiling, formatting, and reporting industry-related trends. For further questions or to become involved with the program contact, firstname.lastname@example.org and or complete this brief questionnaire.