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IASourceLink Blog

Marketing Your Business Through COVID-19 and Beyond

Posted by Amy Kuhlers on May 08, 2020
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Small businesses are definitely feeling the affects of the economic uncertainty forced upon them in this unprecedented time.  New situations require businesses to revamp strategies to market their products and services in ways maybe not thought of only months before. To help provide retail and service businesses with marketing ideas, the Main Street Iowa Program has developed webinars on e-commerce, positive outreach and social media that are worth a view.

  • Social Media for Small Business - Social Media has become an important marketing tool for businesses and should be a part of your overall marketing strategy, especially for small businesses.  This webinar will touch on the importance of social media, share ideas of how to get started, examples of good posts, and provide additional resources to help business owners build a stronger social media program.
  • Marketing for Small Business  - Presentation on how to service existing customers, examples of positive outreach, individual business examples, community/shop local examples, templates/national support and how businesses can plan for the future.
  • How to Sell Online for Small Businesses - Has COVID-19 made you think you need to be selling online?  Is an online store something you always wanted to do but never took the time to really launch?  Explore the options available for small businesses looking to take the leap to an online presence.

All three videos are available for view on YouTube from the Main Street Iowa webpage or https://www.youtube.com/playlist?list=PLuL8qehM515gPul5gbDPVFk-FxX53rbS9

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