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IASourceLink Blog

Shop “Small” this Saturday

SBA Administrator Linda McMahon calls on Americans to shop local small businesses on Saturday, November 25

5 Ideas to Help You Bootstrap Your Marketing

For many entrepreneurs and business owners, marketing is not in your primary wheelhouse. You’re busy running the business, managing people, paying bills, balancing accounts, etc. And so it often means that marketing becomes an afterthought or is done hastily and in a manner that may not be effective long-term. Which actually may lead to losing time in the long run. So we’ve put together five ideas that can help you bootstrap your marketing for long-term benefits, saving you time and hopefully money, maybe even generating some money.

Social Media....UGH!

In today’s business world, you really have no choice but to have a social media presence. But having a presence and actually being effective are not one in the same. It can be complicated and time consuming. The days of just setting up a Facebook page and calling it good are over. Social media is not as fun and easy as it sounds, but it can be an unbelievable asset to your business when done right. Here are nine steps to get you started on your social media journey.

Resource Partner Spotlight: America’s SBDC Iowa

Iowa SBDC

When you begin --or build-- a business, it can feel like you are alone through the process. America's Small Business Development Center of Iowa is designed to help you get access to the training, business counseling, and planning services you need to grow. Tricia Janes, the Marketing and Database Coordinator at the Ames Small Business Development Center, was kind enough to catch up with us to tell us more about what the SBDC does for business owners like you everyday.

Apprenticeship Success: an Employers Perspective

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Companies that start apprenticeship programs are taking a long view at training for necessary skill sets and are helping to fill much needed jobs in many industries. To get a better take on the process, we interviewed two companies that have Registered Apprenticeship programs to get their input on launching a program and the opportunities or issues they have experienced. We went to opposite sides of the state and visited with Rick Farrell of Farrell’s Heating and Air Conditioning in Sioux City, and Steve Gilbert with Gilbert Home Comfort in Leon for their insight on apprenticeship programs.

Apprenticeships in Western Iowa

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Western Iowa Technical Community College (WITCC) in Sioux City has been improving the futures of their students and area businesses since the college was first organized as a vocational-technical school in 1966. Since inception they’ve continued to launch innovative programs and provided training opportunities to hundreds of area employees. One of their recent additions is the Registered Apprenticeship program, first started in 2012. For this apprenticeship issue, we caught up with WITCC Apprenticeship Coordinator, Jim Bergenske, to share information about their program and what makes it a success.

From the Desk of Director Durham: Apprenticeships

It’s no secret that Iowa needs more skilled workers. A 2014 report on Iowa education and workforce trends through 2025 finds that 68 percent of all Iowa jobs are expected to require post-secondary education and training beyond high school. In fact, the goal of the Governor’s Future Ready Iowa initiative is calling for 70 percent of Iowans in the workforce to have this education and training by 2025.

Made in Iowa

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In honor of Oct. 6th being manufacturing day, and the whole month of October being manufacturing month, I decided to compile a list of unique products most people probably didn’t know were manufactured right here in Iowa. I think most people will be surprised to find out that according to Iowa Economic Development, Manufacturing, (not ag), is surprisingly the top industry in Iowa, generating a 17.8% of our GOP. Hopefully you’ll be as amazed as I was at the really cool things our state creates.

Profile: Additive Manufacturing Center, University of Northern Iowa

Tomorrow marks the fifth annual Manufacturing Day, a day dedicated to highlighting the industry, it’s career possibilities, and the advancements that have propelled manufacturing beyond the old, traditional assembly line. And one Iowa organization is continuously advancing additive manufacturing and positioning Iowa as a leader in the industry - the Additive Manufacturing Center (AMC), part of the Metal Casting Center at the University of Northern Iowa.

5 Ways to Reduce Waste in Manufacturing

In my years at the Iowa Waste Reduction Center, I have been through countless manufacturing facilities. From giant facilities crafting state-of-the-art helicopters to small craft breweries coming up with their latest concoction, all manufacturing facilities can minimize what they send to the landfill by doing these simple things:

              
             

 

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