Marketing: Make it Festive!Sophie Troxell
2021 is right around the corner. As we race to the finish line, we must tell ourselves to sit back, take a deep breath, and enjoy the ride. December is a month of holiday cheer! Generosity is in the air, and we look forward to spending quality time with our loved ones. Although this year might not feel the same (hello, COVID-19 here) we must finish strong. Many Small Business owners depend on holiday shoppers to keep them in the race for 2021. As you brace yourself for what’s to come, take some time to make sure your December marketing strategy is ready to rock and roll.
Add Festivity to your Brand
Whether it’s an email newsletter or a Facebook post – make it festive. Incorporate reds and greens into your content as you want your business to be on the forefront of mind when customers think about where to shop for gifts. A holiday-themed temporary logo is a great way to festivize your small business social profiles. In addition, consider sending out a Christmas themed e-card to your past and potential customers.
Amp up your Customer Service
Provide an additional offering to your customers this holiday season. Whether you operate in person or solely online, give your customers a reason to choose you over the other guy. Offerings like gift wrapping or a blank Christmas card with purchase will distinguish your shop and incentivize customers to buy from you. In addition, keep your customers safe. Use your voice on social media to let them know how your shop is taking measures to protect against COVID-19.
Run a Holiday Themed Social Media Campaign
12 days of Christmas – Two ways:
- Product Spotlight: highlight a product in your shop each day for 12 days.
- Social Media Giveaway: Give away one item each day to a customer who has liked/shared your social media content.
Christmas can be a busy and stressful time for small business owners. By planning and preparing your Christmas marketing campaigns early, you can ensure your business thrives during the holiday season.
The Center for Business Growth and Innovation offers personalized marketing guidance to small business owners through the Panther Biz HQ. If this is something that could benefit you, email [email protected]