Advance Iowa: The Iowa Economic Gardening Program
Economic Gardening is an innovative economic growth strategy that focuses on providing information and tools to grow existing second-state companies across Iowa. Economic gardening is often referred to as a “grow your own
” strategy for economic development. It represents a new way of supporting growing companies and letting Iowa business owners know how important they are to their local economies.
To do this, teams of skilled researchers mine sophisticated databases and use high-end tools related to search engine optimization, geographic information systems and social media marketing. Some examples of our assistance include:
- Identifying market trends, prioritizing sales leads, competitive data and business opportunities
- Refining companies’ core strategies and business models
- Raising visibility for a firm’s web presence via search engine optimization strategies
- Using social media to connect with customers and create buzz about products or services
partners with economic development organizations across the state to identify and recruit second state firms to work with. All Advance Iowa clients are required to apply for the program in partnership with their local economic developer.
For additional information, contact Dan Beenken