This module will explain in detail various marketing options/tactics including:
- Responding to sources sought notices
- Direct agency marketing
- Tradeshow/industry day marketing
- Social media
- Unsolicited proposals
Attendees should be able to take all of the information gained from their market research and determine the best marketing tactics to include in their Government marketing plan.
Prerequisite: It is recommended that you attend a GovCon 101 webinar and Market Research workshop prior to attending any of the Marketing modules.